Branding Gimmicks
In this film, a team tries various gimmicks to advertise a product – showcasing objectified women, celebrity idols and associations with fitness, nature, social causes, family and ultimately, happiness. The film aims to create awareness about deceitful advertising campaigns for superfluous products, that intend to brainwash the audience.

Group:
Drishti Khokhar, Easha Ranade, Gautam Gaikwad, 
Pooja Vasu, Rishika Bhashyakarla, Shubham Dharmsktu, 
Sijya Gupta and Sukanya Baskar.

Course: Time and Image  |  Guide: Balamurali Krishnan
School: National Institute of Design, Ahmedabad